Well I am in the midst of a major event in the Nation's Capital and for the first time I hired a inbound marketing specialist to help generate traffic to our website for ticket sales. I expected that we would be infiltrating a number of blogs, communicating with people online and generally increasing our ticket sales so much so that I could reduce my traditional marketing budget.
For those of you who have been using the web, web metrics and web marketing techniques this is probably nothing new. For a nubie like me however my needs, my perception and the outcomes were not what I anticipated.
First of all I thought that by developing an inbound campaign I was doing everything correctly. We hired the firm, a list of blogs was presented along, emails to a database, a Facebook page and a very robust website that was both regular computer and mobi friendly was developed.
If you want to know more exhaustive and therefore immediately visit our site marketing coach!.
Our inbound guy was pretty enthusiastic about the number of blogs we could reach, the types of incentives we would need to provide and the outcome and generation through our online ticket window. A few months went by when the Mr. Traditional media guy here, says how are we doing with this inbound stuff. Are we getting into any blogs and was our website traffic increasing and most of all were we selling any tickets? Our web designer got active and setup a Facebook page and secured likes in return for entering a contest. We encouraged our partners of our show to buy into the online inbound campaign for a really small amount of money expecting that the would see the value in it and provide the content, pictures and motivational promotions to make the program meaningful to the ticket audience.
For those of you who have been using the web, web metrics and web marketing techniques this is probably nothing new. For a nubie like me however my needs, my perception and the outcomes were not what I anticipated.
First of all I thought that by developing an inbound campaign I was doing everything correctly. We hired the firm, a list of blogs was presented along, emails to a database, a Facebook page and a very robust website that was both regular computer and mobi friendly was developed.
If you want to know more exhaustive and therefore immediately visit our site marketing coach!.
Our inbound guy was pretty enthusiastic about the number of blogs we could reach, the types of incentives we would need to provide and the outcome and generation through our online ticket window. A few months went by when the Mr. Traditional media guy here, says how are we doing with this inbound stuff. Are we getting into any blogs and was our website traffic increasing and most of all were we selling any tickets? Our web designer got active and setup a Facebook page and secured likes in return for entering a contest. We encouraged our partners of our show to buy into the online inbound campaign for a really small amount of money expecting that the would see the value in it and provide the content, pictures and motivational promotions to make the program meaningful to the ticket audience.
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