Saturday, June 15, 2013

The Benefits of Using LinkedIn to Grow Your Business


While LinkedIn is a great way to promote your career by highlighting your work experience, it is also a powerful tool that an entrepreneur can use to promote his or her business.  Businesses can use the social networking site to promote their companies as well and reach a broader target market.  LinkedIn can be used strategically to help grow your business and expand your operations.  By promoting your company via LinkedIn, you can be seen as a thought leader in your industry.  If you haven’t already created a LinkedIn profile for your business, now is the time to do so!  So how can you help influence your industry and grow your business via LinkedIn?

First off, you can network through groups.  LinkedIn has thousands of groups that you can join to meet and chat with other industry professionals and get the word out about your business.  Try joining highly trafficked groups that have several postings each day on topics that are related to what your business does and the goals you are trying to achieve.  This is a great was to share information by both giving it and gaining it.  Begin interacting with other members and offer useful and informative tips, insights and posts.

LinkedIn also allows you to give back to the business community.  By participating in groups and networking on LinkedIn, you’re not only growing your business but you can start to be seen as an expert in your industry by others.  The higher the quality of advice you offer, the more you will be perceived as a go-to source for information.  This will put your business in a position of power and helps to develop your reputation as a leader in your industry.

You can also use LinkedIn to launch new products and services that your business provides.  “While you don’t want to overtly market to your groups, you can use your profile, news feed and relationships within the LinkedIn community to help launch or advertise your products and services.”  This can be very helpful in gaining strategic alliances and forming partnerships with other companies who can assist you in promoting your business and brand.
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Another benefit of using LinkedIn for your business is that it increases your discoverability in the marketplace.  Your posts and profiles become search engine friendly.  Your LinkedIn page will show up in searches on the Internet and helps make it easy for future customers to locate you and learn more about what you have to offer.  Search engines such as Google love high profile, well-established websites like LinkedIn.

LinkedIn also allows you to connect with other industry professionals.  You can use the site to recruit new talent to your company or connect with other business partners or vendors.  You can search LinkedIn by specific types of companies which will enable you to connect with others that can help you grow your brand in the broader marketplace.

Amongst popular social networking sites such as Twitter, Facebook and Pinterest, LinkedIn is another great place to post content about your company and the industry you are a part of.  The more places you are able to post high-quality content about your business, the better your chances that people seeking products or services your company offers will read it  Because LinkedIn has such a unique user base, your business with be able to market its message in front of a new and targeted market.  “Also, by creating content specifically for LinkedIn, you will be able to drive targeted traffic into your lead nurturing system.”  This can turn into high quality leads for your business.

Sunday, June 9, 2013

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Wednesday, June 5, 2013

Business Planning...

Starting and running a business begins with a Business Plan. Whether you are starting a new business or running an existing one, you need a business plan, if you don't have one.

Especially with the economy as it is today, we need to be close to our figures, and monitoring regularly is not an option it is a necessity.

The LivePlan business planning software is the easiest way to get your business plan done today.
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With expert advice, built-in help, access anywhere, and more than 500 complete sample business plans, LivePlan makes it easy for you to create a professional plan that will impress you or any audience.

Expert Views on Business Plans

 Carl Schramm is a PhD economist and past President and CEO of the Ewing Marion Kauffman Foundation (2012).

He points out characteristics of an entrepreneur:

•    “They are an outsider, they ask the hard questions, and press leaders on the “why” around status quo.
•    They think in terms of disruption, and are often thought to be disruptive by the change-averse.
•    They see things differently, considering untraditional forces that others didn’t see.
•    They are often competent in a completely different field than the field they are working in.
•    They are very widely read, and know lots of facts and information that makes thinking richer.
•    They have worked in multiple places in the world.
•    They have worked in a startup.
•    They have worked in a job they didn’t like.
They have worked in multiple industries”.

After researching a lot of leading business experts I liked how Carl Schramm thought about business plans and the entrepreneur. I find a lot of these characteristics to be true to others and myself who run their own business. In regards to the actual business plan Carl is a little far from what we learn in school. He does not think you should stick to your business plan. He believes business plans go out of date quickly. This is something I have struggled with in my past business classes.If you want to know more fully immediately visit our site business experts!.
 I always was told to give exacts in regard to the financial forecasting. I felt I could never give actuals appropriately as there are so many variables that business plans often seem redundant. I do think they are needed and are a good basis on organizing ideas and putting them into motion, but if you live by your business plan you may not only hurt your business but your ego. All things never go as planned especially in show business.

Monday, June 3, 2013

Kensel Tracy The Marketing Coach

Well I am in the midst of a major event in the Nation's Capital and for the first time I hired a inbound marketing specialist to help generate traffic to our website for ticket sales.  I expected that we would be infiltrating a number of blogs, communicating with people online and generally increasing our ticket sales so much so that I could reduce my traditional marketing budget.

For those of you who have been using the web, web metrics and web marketing techniques this is probably nothing new. For a nubie like me however my needs, my perception and the outcomes were not what I anticipated.

First of all I thought that by developing an inbound campaign I was doing everything correctly. We hired the firm, a list of blogs was presented along, emails to a database, a Facebook page and a very robust website that was both regular computer and mobi friendly was developed.
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Our inbound guy was pretty enthusiastic about the number of blogs we could reach, the types of incentives we would need to provide and the outcome and generation through our online ticket window.  A few months went by when the Mr. Traditional media guy here, says how are we doing with this inbound stuff.  Are we getting into any blogs and was our website traffic increasing and most of all were we selling any tickets?  Our web designer got active and setup a Facebook page and secured likes in return for entering a contest.   We encouraged our partners of our show to buy into the online inbound campaign for a really small amount of money expecting that the would see the value in it and provide the content, pictures and motivational promotions to make the program meaningful to the ticket audience.

Revamp Your Business Growth coaching!.

In today’s competitive world, many small businesses are applying for business cash advances to raise funds to fulfill their financial business needs. Recent downfall in traditional banks funding has made business cash advance the only real realistic funding choice for small businesses. Due to unstable economy, traditional banks have significantly curtail their lending to small businesses until the economy get become stable.

The next step is to know how to utilize the cash advance money for businesses. Every borrower must have an idea about the utilization of cash advance as it’s the costly supply of funds. Which means a business must carefully plan the way to make full use of this working capital to boost business growth.If you want to know more exhaustive and therefore immediately visit our site business growth coaching!.

Revamp Your Business Growth With Business Cash Advance Lending

In today’s competitive world, many small businesses are applying for business cash advances to raise funds to fulfill their financial business needs. Recent downfall in traditional banks funding has made business cash advance the only real realistic funding choice for small businesses. Due to unstable economy, traditional banks have significantly curtail their lending to small businesses until the economy get become stable.

The next step is to know how to utilize the cash advance money for businesses. Every borrower must have an idea about the utilization of cash advance as it’s the costly supply of funds. Which means a business must carefully plan the way to make full use of this working capital to boost business growth.If you want to know more exhaustive and therefore immediately visit our site business growth!.